 | The Submit Express Newsletter |
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 elcome to the March issue of the Submit Express Newsletter. Change is a major part of our business; new products, tools, and updates to search engine algorithms are launched on a daily basis. Change is ultimately what the internet marketing industry is all about. As a seasoned internet marketing firm, we focus our attention on these changes, and combine our expertise to create powerful marketing campaigns that help businesses rank higher on major search engines.This edition of the Submit Express Newsletter highlights the most recent changes to Google's algorithm as well as provides you with the latest news in the search engine optimization, internet marketing, and social media industries. If you're not a subscriber yet, sign up to receive our free newsletters by visiting www.submitexpress.com/newsletters. Upcoming Events We are excited to announce that Submit Express will be attending several industry events coming up, starting with the Orange County Mixer on March 21, 2012, at the OC Fair & Event Center in Orange County, CA; our president and CEO Pierre Zarokian will be on hand at the largest networking event in the area to discuss how our products and services can help your online business thrive. Tickets are $20 per person at the door, or Buy Tickets Online. We will also be exhibiting at ad-tech San Francisco, on April 3 and 4 in San Francisco, CA. The annual media, marketing, and technology conference will focus on a variety of topics, including brand, display, innovation, mobile, ROI, social, and targeting. Advance tickets are on sale now until April 1; onsite tickets can be purchased on April 3. Finally, we are proud to announce that Pierre Zarokian will be serving as one of the judges at the Affiliate Marketing Awards in San Francisco on April 3. Come by and see us at any of these events. In this issue read about:
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in February 2012  In February, Google announced a list of 40 tweaks to its algorithm, the largest number of improvements in a single month. In the same month, Google confirmed another Panda update, an algorithm tweak that targets low-quality sites. Some major and some minor, the most recent changes by Google are always significant as they alter the algorithm that calls the shots on the order and selection of results on its search engine results pages. As expected, we were paying attention, and have narrowed down the list to the most significant updates of last month. Panda 3.3 update. Similar to the Panda update in mid-January, the latest enhancement to the Panda system has made it more "accurate and sensitive" to recent updates on the web. While the enhancement sounds vague, it further refines Google's effort to reward original, relevant, and useful content on the web. Global release of shopping rich snippets. Dubbed "rich snippets," shopping rich snippets allow users to better locate sites with the most relevant products by providing product prices, availability, ratings, and review counts. Previously only available in the US, Japan, and Germany, February's update has made the feature available to users across the globe. Expand the size of its images index in Universal Search. The latest improvement to Universal Search increases the number of results for which Google shows images in Universal Search. This means users will see more relevant images on a larger amount of searches. For site owners and developers, this increases the importance of SEO for images hosted on a site; Google will be showing them more often in organic search results. Improvements to ranking for local search results. Codename "Venice," this update enhances the execution of Local Universal results by depending more on the ranking of Google's main search results as a signal. More locally relevant predictions in YouTube. Google has enhanced the ranking for predictions in YouTube to offer more locally relevant results. The new change offers more accurate automated search recommendations in YouTube. Fresher images. In February, Google tweaked its signals for producing fresh images. With the new improvement, its algorithm can more often "surface fresh images" when they are found online, which means recently published images show up quicker. Improved detection for SafeSearch in Image Search. Google has enhanced its signal for identifying adult content in Image Search. To ensure that your images are not wrongly flagged as adult content, test your search results with Safe Search mode turned off and on. Less duplication in expanded sitelinks. This change reduces duplication in the snippets for expanded sitelinks. With the latest signal tweak, Google now offers more relevant snippets based more on the page content and less on the search query. Search engine algorithms are constantly changing, and Google's search engine is no exception. A powerful search marketing campaign adapts to these changes to help businesses rank higher on major search engines. | |
 Lady Gaga can't be beat, not even by Justin Bieber. Gaga's Twitter following has swelled beyond 20 million, a first for any Twitter user. Behind Gaga is Justin Bieber, with a hefty Twitter following count of over 18 million. With varying degrees of snark, professional Twitter rubberneckers have noted that the Biebs posts 10 times as much as Gaga, and still the top spot eludes him.Last May, Lady Gaga was also the first person to attain 10 million Twitter followers. Approximately two years before that date, Ashton Kutcher famously bested CNN in a widely publicized race to be the first Twitter account with 1 million followers. To a big extent, Gaga's millionaire numbers reflect not only on her own massive popularity but also on the exponential growth of Twitter itself -- a lot more people are using the service to communicate, follow news, and coordinate massive civil uprisings. What's fueling the explosive growth? The fact that social networks of all stripes are becoming mainstream (Facebook is on its way to a billion users) and cellphone users (just about everybody) are switching by the droves to smartphones, which are especially friendly to the succinct postings of the Twitterverse. Read more. |
| It's that special day in February -- the one where colorful, if chalky, tiny candy hearts are passed out along with frilly chocolate boxes, flowers, and hastily written love notes! In honor of Valentine's Day, the folks over at NM Incite, a division of Nielsen/McKinsey, decided to study how conversation about the holiday looked and sounded on Twitter. What was uncovered? Surprise, surprise: female Twitter users are a bit gabbier than their male counterparts when discussing Valentine's Day, and they also evince a more positive outlook about the holiday than men. Cue in melodramatic griping about the want of equity in the division of the pecuniary burdens of dating. Though NM Incite's conclusions line up with cultural expectations (to the chagrin of a few), those who revel in reinforcing conventional wisdom will have extra ammo this year while pontificating before skeptical friends on the topic -- a tidy infographic NM Incite created to accompany its findings. By the data sifter's account, after combing through 70,000 tweets posted between Feb. 10 and Feb. 12, they realized that women mentioned the holiday at a rate that nearly doubled that of men. Another nugget: it seems that 36 percent of the sample women twitterers find themselves dateless this Tuesday; the figure is 25 percent for men. NM Incite's advice: take a breather from Twitter (and ask someone out). Read more. |
 The producers behind the Grammy Awards show are congratulating themselves and toasting the 40 million TV viewers that tuned in Sunday night to watch Adele win six Gramophone statuettes. They're also understandably reeling, like pretty much everyone else in the industry, from the unexpected death of six-time Grammy award winner Whitney Houston, who passed away Saturday.In fact, many point to Houston's death as the unintended prong that hooked all those millions into watching the show. It seems that the 2012 viewership doubled the numbers of the 2011 Grammys, and even beat the massively popular Super Bowl XLVI in terms of social media commentary, at least according to Bluefin Labs, a research company from Cambridge, Mass., that studies such relations. CBS, the TV network that aired last night's music awards show, is claiming to have been deeply engaged in sparking off online interest for the show. Those performing, receiving awards, or simply in attendance were encouraged to discuss the show in all the social media outlets they participate in. Apps for the iPhone and iPad were also created by the network and it's saying that these pulled in a million users, approximately. Critics, on the other hand, are carping about the lack of a 2012 Grammys online streaming and the delayed broadcast for the West Coast. Read more. |
 On February 9, the Champagne bottles were out at Kickstarter's headquarters in New York. The popular crowd-funding site reached a big milestone twice on the same day: two projects it featured surpassed the one-million-dollar mark in funding. Elevation Dock was the first to do so and it was swiftly followed by Tim Schafer's Double Fine project. In the latter, the project raised its one million dollars in less than twenty-four hours after first being introduced on the site. Kickstarter's previous funding record was $942,579.It's possible that the flurry that Elevation Dock's big funding created provided the extra oomph that set Double Fine's funding into hyper-gear, but the fact of two massively (for Kickstarter) successful campaigns also underscores the site's money-raising prowess. In other words, it was no fluke! If you have an idea, take it to Kickstarter to raise funds from the online crowd. It hasn't escaped media observers that a full ten percent of Sundance's 2012 features received financial backing through Kickstarter. That means 17 films, including "Ai Weiwei: Never Sorry" and "Mosquita y Mari." Yesterday, the staff watched and celebrated as the magical numbers were reached and exceeded. The picture above was tweeted by the Kickstarter staff along with their good wishes to the two exceptional projects. Hats off! Read more. |
 The day investors and tech watchers have been waiting for is here: Facebook filed its IPO today, which happens to be its eighth birthday. Its anticipated valuation range is $75 billion to $100 billion, but in the papers submitted with the Securities and Exchange Commission, the wildly popular company states that it hopes its IPO will net $5 billion. Everyone is expecting Facebook's stock market début to be record-setting. As of this moment, the IPO is expected to occur in May.The rumor had been circulating that some Facebook shares would be made available to small investors, but the filing gives no indication of preparations for such a proceeding, alas. Working at Facebook are 3,200 individuals, and by the Los Angeles Times' account, roughly one-third of them are on track to becoming newly minted millionaires. The filing included a letter written by Mark Zuckerberg, Facebook's CEO and co-founder, and in context of where they appear, and the enormity of the wealth that is about to be hoisted onto the company and those responsible for it, some of Zuckerberg's words rest enigmatic. He writes: "We don't build services to make money; we make money to build better services," and adds, "I think more and more people want to use services from companies that believe in something beyond simply maximizing profits." All eyes are on Facebook: in the picture above, Mark Zuckerberg smiles along with famed journalist Charlie Rose and Sheryl Sandberg, Facebook's COO, who's already being called a viable future presidential candidate. |
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